You Don't Have To Play The Game
You are under no obligation to play anyone's existing game.
I spend a lot of time thinking and the current state of music here, on The Music Stuff Show, and just with my friends. I'm very interested in how the new artists of today can create a career and a business without going through the normal channels of old.
I think that, a lot of the time, the viewpoint is "how can we beat the record labels, how can we beat the existing system, how can we win and give more power to the artist and not let the 'money hungry suits' beat us into submission?"
I recently watched a clip of Billy Corgan on Joe Rogan's podcast, and Billy was talking about some of his experiences as a musician in the nineties, some of the things that went on, and how that impacted the career of his band, Smashing Pumpkins.
That interview, that conversation, made me think about the importance of clarifying myself a little bit.
I do not believe that we, as musicians in 2018, are under any obligation to try to win against record labels or to try to beat them in the current system. I believe that any successful innovation is not built on trying to go head on against the grain of whatever exists. It is all about forging a new path.
Today, the opportunity exists in the form of creating an entirely new business model for creating music. It is not, "I'm going to go against a record deal" or "I'm going to make sure I get the best record deal that's out there and somehow get leverage over and screw existing labels."
No. You've got to think more outside of the box than that.
Now is the time when you can just build a business. There is no gatekeeper. There is no need for a deal. There is no need to play by any of the existing rules. None of that is a necessity for building your career in music.
You now have direct direct access to your fan base and your consumer. Direct. Nobody stands in your way. The only thing that stands in your way is you. And hard work.
If you're willing to work hard and build a business, just like any other entrepreneur in any other field can nowadays, and go direct to your consumer, you will win.
So don't get caught up thinking you have to play existing games. Think outside of the box and do your own thing. Make your own way.
Listen to the podcast: https://anchor.fm/tomdupreeiii
Watch the video: https://youtu.be/ml6MnnI25yo