• Tom DuPree III

3 Things You Need to Know Before Using Playlist Push

So, you’ve got a song and you’re ready to put it out into the world. How do you get it into the ears of your audience? Well, one option is to use a service that connects artists with playlist curators.

A service like Playlist Push.

But what kind of results can you expect, and how can you know what you’re getting into before you jump into the deep end of the pool?

Well, here are three things you need to know before using Playlist Push.

1. Popular Genres Do Better

Now, I know what you’re thinking. “Duh, Tom. Of course, popular genres do better. That’s why they’re popular.”

You’re not wrong, but it goes a bit further than that.

Songs in a popular genre do better on Playlist Push, specifically, due to the fact that there are simply more curators and playlist options to choose from.

If you are making industrial polka (not sure if that’s a real thing but I’d love to hear it if it is), odds are there are not going to be very many curators with playlists that cover your genre. That means your song is likely to get pushed out to additional curators with playlists that sort of match.

Cue the winds of rejection.

Conversely, if you are making pop or house music, there are likely to be a ton of curators with playlists that perfectly align with your song, meaning your music is far more apt to find the right audience when submitting.

This will lead to more adds for your song and way more happiness for you.

People simply have a hard time getting past a bad mix.

2. Your Song’s Production Quality is Very Important

In today’s modern music world, where just about everyone is throwing out radio-ready-quality releases, a bad mix can absolutely tank a song (bonus points for tanking if the song isn’t that great, to begin with).

And if your song is great, you’ll miss out on a much wider audience if you don’t put in the work to make it sound awesome.

Flipping that around, if you have a song that is objectively mediocre, at best, you’ll have a much better chance of getting it picked up by curators if it sounds incredible.

People simply have a hard time getting past a bad mix.

So do yourself a favor and take the time to make sure your production is slamming before you submit it to curators.

(Note: If you need a little help in your process, I highly recommend SoundBetter. It’s a platform that is jam-packed with talented mix-engineers, mastering-engineers, producers, and musicians to help you take your sound to the next level. You can even find me on there.)

3. Playlist Push is Expensive

Out of all of the platforms (that I’ve used) that serve as a middle ground for connecting you, the artist, directly to playlist curators, Playlist Push is, by far, the most expensive. But what you’re paying for is convenience.

(Sidebar: I’m not talking about the “pay-us-$350-to-get-added-to-playlists-totaling-100,000-followers” thing - we’ll save that for another time)

On most other platforms of the same format, you are required to spend a lot of time vetting curators and playlists to find the right fits for you. And even then, there’s no guarantee of success (the same holds true for Playlist Push by the way).

On Playlist Push though, they do the work for you. You upload your song, select your genres, pay your fee, and they go to work. They pick the curators and playlists based on your genre and similar artist selections.

So if your time is more important than your money, Playlist Push is likely to be a great fit for you.

If Playlist Push sounds like your jam and you want to give it a try, use the code: XTXL33Z and get 7.5% off your first campaign.

And, as always, good luck getting playlisted.

Have you used Playlist Push? Love it? Hate it? I’d love to hear your feedback. Hit me up on Twitter and let me know how your experience was.

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